In a world where brands multiply efforts to lure clients away from their competitors, retaining customer loyalty is a matter no business can afford to take lightly. Client focus has shifted from products to the experiences they engender and brands that reorient their strategies around what customers feel are on the right track. Because they will not hesitate to change brands if the grass is greener elsewhere.
In the automotive industry, along with a car’s comfort and reliability brought on by technology, style is what first catches the eye. This is when the first emotional connection with a car occurs becoming an important buying criteria for many. Automotive designers are on the front line but are not alone; their ideas are subjected to technical and business considerations such as costs, materials, ergonomics and manufacturability. The final result is always a compromise between design and engineering.
So how can stylists and industrial designers keep their initial design intent intact throughout the different phases from idea to validation? How can they deliver an appealing design to improve the customer’s experience with the product? How can OEMs keep the emotional aspect of their products alive to attract new customers and to retain their loyalty?
Drive Emotion industry solution experience, based on the 3DEXPERIENCE platform, delivers a holistic design experience that keeps the magic going from initial sketch to virtual validation of a design in a fully-immersive environment.
Through this single platform, design becomes an iterative process in which designers and engineers collaborate in real time on the same virtual model using compatible software applications to exchange ideas and come up with the best designs. This is in contrast with a process where designers and engineers need to transfer or convert data between heterogeneous solutions to recreate surfaces and make adjustments, which increases cycle times and the risk of losing initial design intent along the way. So, be inspired and unleash your creativity with Drive Emotion.
The 3DEXPERIENCE Platform provides a single solution for every organisation in your company – from marketing to sales to engineering – that helps you, in your value creation process, to create differentiating consumer experiences.
3DEXPERIENCE PremiseMajenta technical professionals are not only experts in design and engineering software, but perhaps, more importantly, they are experienced in industry best practice and procedures.
Certified Training CentreThe ‘Raising Your Game’ initiative is here to support you in addressing new challenges, from market demands to Government plans and advancing technologies, by sharing leadership knowledge, experience and advice.
Raising Your GameTechnical Reviews are a service delivered by our Technical Account Managers. It is a review of a company's engineering working practices and software productivity.
Technical Review
