In a world where brands multiply efforts to lure clients away from their competitors, retaining customer loyalty is a matter no business can afford to take lightly. Client focus has shifted from products to the experiences they engender and brands that reorient their strategies around what customers feel are on the right track. Because they will not hesitate to change brands if the grass is greener elsewhere.
In the automotive industry, along with a car’s comfort and reliability brought on by technology, style is what first catches the eye. This is when the first emotional connection with a car occurs becoming an important buying criteria for many. Automotive designers are on the front line but are not alone; their ideas are subjected to technical and business considerations such as costs, materials, ergonomics and manufacturability. The final result is always a compromise between design and engineering.
So how can stylists and industrial designers keep their initial design intent intact throughout the different phases from idea to validation? How can they deliver an appealing design to improve the customer’s experience with the product? How can OEMs keep the emotional aspect of their products alive to attract new customers and to retain their loyalty?
Drive Emotion industry solution experience, based on the 3DEXPERIENCE platform, delivers a holistic design experience that keeps the magic going from initial sketch to virtual validation of a design in a fully-immersive environment.
Through this single platform, design becomes an iterative process in which designers and engineers collaborate in real time on the same virtual model using compatible software applications to exchange ideas and come up with the best designs. This is in contrast with a process where designers and engineers need to transfer or convert data between heterogeneous solutions to recreate surfaces and make adjustments, which increases cycle times and the risk of losing initial design intent along the way. So, be inspired and unleash your creativity with Drive Emotion.
"We’ve really appreciated Majenta’s consultancy – they’ve been liaising with some of the large contractors who are now relatively advanced in BIM for help and feedback on what we’ve done and their response has been very positive."
Senior Technical Specialist
University of Cambridge
"The technical guys at Majenta Solutions have become our user-friendly interface; they really understand both Jaguar, our major client, and Ford."
EATON Vehicle Group
"We have dealt with the Data Management team for over 12 years now, in that time they have been highly professional with the service that they provide."
Resident CAD Engineer
EATON Vehicle Group