Based on the 3DEXPERIENCE platform, Virtual Equipment Yard industry solution experience for the industrial equipment industry delivers stunning B2B and B2C sales and marketing materials, tools, and event experiences.
Manufacturers of heavy mobile and manufacturing machinery, installed equipment, industrial equipment products, and tire manufacturing equipment, benefit from the 3DEXPERIENCE platform’s unique source of information and high-end 3D visualisation technology to automatically transform existing 3D geometry into quality, digital promotional assets for all their product lines. Marketing and sales organisations can ensure brand consistency and deploy their messages across all communication channels, devices, and local markets.
With media content created with Virtual Equipment Yard, companies can engage with their customers at different stages of the product development process, from early concept to product launch, helping to increase purchasing opportunities along the way.
This industry solution experience improves the speed, quality and reach of a brand’s promotional activities by generating a wide variety of assets that include vivid, breathtaking images for advertising campaigns, eye-catching animations for trade shows, and promotional assets tailored for the web.
Virtual Equipment Yard links these assets with existing configurations, rules and pricing engines for a more fluid buying experience at the point of sale.
This industry solution experience helps brands spark a positive emotional response from customers that can lead to more business.
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University of Cambridge
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EATON Vehicle Group
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