Boost marketing campaigns and buying experience.

Based on the 3DEXPERIENCE platform, Virtual Equipment Yard industry solution experience for the industrial equipment industry delivers stunning B2B and B2C sales and marketing materials, tools, and event experiences.

Manufacturers of heavy mobile and manufacturing machinery, installed equipment, industrial equipment products, and tire manufacturing equipment, benefit from the 3DEXPERIENCE platform’s unique source of information and high-end 3D visualisation technology to automatically transform existing 3D geometry into quality, digital promotional assets for all their product lines. Marketing and sales organisations can ensure brand consistency and deploy their messages across all communication channels, devices, and local markets.

Helping brands spark a positive emotional response

With media content created with Virtual Equipment Yard, companies can engage with their customers at different stages of the product development process, from early concept to product launch, helping to increase purchasing opportunities along the way.

This industry solution experience improves the speed, quality and reach of a brand’s promotional activities by generating a wide variety of assets that include vivid, breathtaking images for advertising campaigns, eye-catching animations for trade shows, and promotional assets tailored for the web.

Virtual Equipment Yard links these assets with existing configurations, rules and pricing engines for a more fluid buying experience at the point of sale.

This industry solution experience helps brands spark a positive emotional response from customers that can lead to more business.

Get in touch with our experts

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Discover the values of Virtual Equipment Yard:

  • Intelligent marketing asset creation tools for advertising campaigns
  • True-to-life product visualizations and stunning computer-generated imagery
  • Point of purchase and web configurators
  • Real-time interactive product experiences on the web or at live events
  • "Of all the CAD specialists we spoke to, Majenta had the skills to help us turn things around."

    David Wickett

    Senior Project Manager
    University of Cambridge

  • "We have dealt with the Data Management team for over 12 years now, in that time they have been highly professional with the service that they provide."

    Jamie Calleja

    Resident CAD Engineer
    EATON Vehicle Group

  • "Majenta has supported us for many years, they have a positive approach to business, a great team and experience in the manufacturing sector that is second to none."

    Russell Ward


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